How to use Big Data to get a 360 view of your customers
BigData has changed a lot of things, and how people shop is one of the bigger ones. Now, customers are used to seeing personalized recommendations for products, customized event ads, and an entire bevy of buyable goods and services curated just…
Predicting Likes: Inside A Simple Recommendation Engine’s Algorithms
A recommendation engine (sometimes referred to as a recommender system) is a tool that lets algorithm developers predict what a user may or may not like among a list of given items. Recommendation engines are a pretty interesting alternative to search fields,…